Durable Pricing (2026): What You'll Actually Pay
A website that can't answer the phone is just a brochure. SeldonFrame pairs the AI-built site with an AI receptionist, CRM, and booking calendar — $29/mo flat, unlimited workspaces.
Reviewed by Maxime Houle, Founder, SeldonFrame. I build one of these tools — every ranking here says when the others win. Facts checked July 2026.- Starts at: $0
- What stacks on top: No bolt-on add-ons are published — the meter is AI image/chat usage caps per tier, and upgrading raises the cap rather than paying per use.
- SeldonFrame comparison: $29/mo flat, unlimited workspaces, first workspace free forever — no meters
Durable plans
Free
Testing an AI website
- ·durable.site subdomain
- ·CRM to 10 customers
Launch
Solo service businesses
- ·Custom domain
- ·Unlimited CRM contacts
- ·SEO tools
Grow
Growing service businesses
- ·Unlimited team members
- ·500 images/mo, unlimited chat
What stacks on top
The plan price is rarely the whole story. Here's every add-on and meter that adds to the sticker price. See how Durable compares against 24 other platforms on the interactive CRM Pricing Index →
No bolt-on add-ons are published — the meter is AI image/chat usage caps per tier, and upgrading raises the cap rather than paying per use.
Free tier: Yes — durable.site subdomain, CRM to 10 customers, 5 AI images + 10 AI chat messages/mo
Annual billing: Save 15% billed annually.
How this compares to SeldonFrame
SeldonFrame is $29/mo flat, unlimited workspaces, first workspace free forever, with AI and telephony on your own keys at raw provider cost — the AI receptionist, website, CRM, and booking calendar all ship in, no meters to watch.
Frequently asked questions
How much does Durable cost?
Durable's pricing is genuinely simple and cheap ($0–$49/mo), with no hidden meters beyond AI usage caps. The trade-off is what's missing, not what it costs: there's no AI voice receptionist and no real booking calendar behind an agent.
Does Durable have a free plan?
Yes — durable.site subdomain, CRM to 10 customers, 5 AI images + 10 AI chat messages/mo
What's the cheapest Durable alternative?
SeldonFrame: $29/mo flat, unlimited workspaces, first workspace free forever, with AI and telephony on your own keys at raw provider cost — no meters. /alternative-to-durable
Prices checked July 2026 on https://durable.com/pricing
See what you'd pay on SeldonFrame instead
Paste a business's website and SeldonFrame builds the site, CRM, booking calendar and AI receptionist in about 3 minutes — free, before you sign up. Then it's $29/mo flat for unlimited workspaces.