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For builders & agencies

Build agents for a living? List them — or run client workspaces under your own brand on the Agency plan.

Build & sell

Build an agent once. Sell it to thousands.

Build an AI agent for your business — then list it so other businesses can install it. The marketplace puts it in front of them; you earn without marketing it. On the Agency plan (from $99/mo), run client workspaces under your own brand — white-label, branded client portal, 10 sub-accounts included.

  • List your agent on the marketplace — earn without marketing it
  • Build any agent in the Studio, in plain English — voice, SMS, chat & email
  • From $99/mo: your brand on the entire platform — clients never see SeldonFrame
  • Set your own per-client pricing and keep the spread
  • 10 client sub-accounts on Agency Starter ($99/mo) — 30 on Growth, unlimited on Scale
  • Onboard a new client in 3 minutes from a URL
See agency plans →

The agency math

Slide the dials — see your margin live.

Monthly fee per client$199/mo
Setup fee per client$1,500
Number of clients12
Monthly recurring$2,388$28,656 / year
Setup pool$18,000One-time
Year-1 total$46,656MRR × 12 + setup
Gross margin97%after $99/mo — agency plans pay 0% GMV

Math, not a forecast. Real margin depends on delivery cost and retention.

No lock-in

Own everything. Leave anytime.

SeldonFrame is open source (AGPL-3.0) — run it on our cloud or self-host it yourself. Every client site, agent, CRM record, and piece of content your agency builds exports any time: contacts and deals as JSON, agents as portable configs, sites as their own hosted pages. There’s no claim step, no export request, no waiting on us. A public Docker image exists for the day you want to run it entirely on your own infrastructure.

GoHighLevel’s own help center: HighLevel “does not support exporting websites in a way that allows them to be managed” outside its platform — no supported export.

GoHighLevel help center, accessed July 2026

The math, side by side

Reselling under your own brand, priced honestly

Per GoHighLevel’s published pricing, July 2026.

 SeldonFrame Agency StarterGoHighLevel
Resell under your brand$99/mo (included)requires $497/mo Agency Pro (SaaS Mode)
White-label client accessweb portal, your domain — includedwhite-label mobile app: +$497/mo add-on
Usageflat — no per-email/SMS platform meter (BYOK / BYO-Twilio at provider cost)metered per email ($0.675/1k) + per SMS segment + per voice minute
Cut of what you resell0% GMV on agency plans

GoHighLevel’s fees are published in its own pricing and support docs, not hidden — we’re just laying them next to ours. It also offers mitigations at the $497 tier (bring-your-own SMTP, usage rebilling with markup) that narrow this gap; we’re comparing what each plan includes at its own price, not claiming GoHighLevel is deceptive about it.